Het aanbieden van recreatieve diensten kan investeringen in water, groen en cultuurhistorie rendabel maken. Als voorbeeld wordt genoemd Waterdunen in Zeeland. Daar is vanuit particuliere bronnen 80 miljoen Euro geïnvesteerd in omgevingsgroen en het verbeteren van een verwaarloosde omgeving. In ruil hiervoor zijn recreatieve voorzieningen in het gebied gekomen die kwaliteit bieden aan recreanten die daarvoor willen en kunnen betalen.
Wat zit bij dit soort oplossingen in de weg (volgens de auteurs)? De meeste ondernemers in deze recreatieve sector zijn klein en slecht georganiseerd. De oplossing is het stimuleren van ketendenken en bewustwording van wensen van doelgroepen.
Kanttekening. Alleen grote kapitaalkrachtige bedrijven zijn in specifieke gevallen en onder randvoorwaarden bereid dit soort grote investeringen te doen. Ik ben reuze benieuwd in een bijbehorende (gebieds-) exploitatie. We zullen ook betere voorbeelden moeten vinden in deze hoek dan de bekende golfbanen of luxe huizenparkjes die niet vrij toegankelijk zijn en ook geen echte voorbeelden zijn van gevarieerd groen.
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